Speakers


Lee Aase

Lee Aase

Director of the Mayo Clinic Center for Social Media

Lee Aase is director of the Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care, which builds on Mayo Clinic’s leadership among health care providers in adopting social media tools. Mayo Clinic has the most popular medical provider channel on YouTube and active, popular outposts on Twitter and Facebook. With its News Blog, podcast blog and Sharing Mayo Clinic, a blog that enables patients and employees to tell their Mayo Clinic stories, Mayo has been a pioneer in hospital blogging. By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.
Websites  Mayo Clinic Center for Social Media  Social Media University Global
Twitter @MayoClinic   @LeeAase

Ed Bennett

Ed Bennett

Director, Web and Communications Technology at University of Maryland Medical Center (UMMC)

Ed has over fifteen years experience working on the Internet, and has worn many hats – programmer, designer, consultant, information architect, start-up participant, etc. Since 1999 he has led the UMMC Web program building out large, content-rich websites designed to educate and attract new patients. He pioneered search engines optimization techniques that are now standard for hospital websites. His current focus is the growing use of Social Media and its impact on health care. Ed maintains the Hospital Social Network List, which tracks the social media activities of over 1,100 U.S. Hospitals.
Website Found in Cache
Twitter @EdBennett

Chris Boyer

Chris Boyer

Director of Digital Marketing & Communications for Inova

Chris Boyer is an active participant in the rapidly evolving field of healthcare new-media marketing. He’s a speaker and educator and someone who puts talk into action by creating and testing new digital strategies. As Director of Digital Communications and Marketing for Inova Health System, a six- hospital nonprofit health system serving the Northern Virginia and Washington, DC metro area, Chris has expanded Inova’s low-cost, high-return branding and growth efforts using targeted online strategies to attract and retain patients.

Chris is also an active advisory board member of the Mayo Clinic’s Center for Social Media. Chris regularly presents at national healthcare conferences such as SHSMD, The Forum for Healthcare Strategists, the Mayo Ragan Annual Social Media Summit. He also has keynoted for annual healthcare marketing & communication conferences for Florida, Virginia, Wisconsin and the Carolinas. His work has been featured in Frontiers for Health Services Management (and ACHE publication), the Advisory Board and Health Data Management magazine.

Website www.chrisboyer.com
Twitter @ChrisBoyer

Ben Chodor

CEO, Happtique

Ben Chodor is the CEO of Happtique, a mobile health application store and app management solution that helps healthcare providers, physicians, and patients easily integrate mHealth into treatment. He hosts mHealth Zone, a weekly radio show that offers the latest on mHealth apps and technology, and is a mentor for Blueprint Health, a startup accelerator based in NYC. Ben is a pioneer in online communications, having spent his 25-year career merging the healthcare, pharmaceutical, and technology fields. Prior to Happtique, he served as Senior Vice President of Global Streaming & Virtual Events at InterCall. He also founded Stream57 in 2004 and sold the company to InterCall in January 2010.
Website Happtique
Twitter @happtique @s57benchodor

Loring Day

Empowered Patient

Loring Day is a patient experiencing the world of Social Media and Healthcare first hand. Loring has spent the last decade honing her skills as an empowered patient after learning the hard way that lack of knowledge as the patient creates a patient/physician communication gap, clouding everyone’s end goal of simply getting back to “life.” With the open lines of communication through Social Media, she has seen first hand that we all become human again - out from behind white coats and exam tables. Her equation as to the success of Social Media and Healthcare is that Humanization -> Trust -> Communication -> Information Sharing = Better Care. With a background in event management and team-building facilitation, Loring finds her current role as a mom to a 2 year old to keep her amazed and inspired in a ways she never thought possible.

Email [email protected]
Twitter @LoringDay

John de Souza

President & CEO, MedHelp

A serial entrepreneur, John has founded and held senior management positions in several startup companies. John co-founded Flash Communications, an Internet startup company that developed real-time two-way messaging systems acquired by Microsoft. John was a co-founder and director of Smartleaf, a financial software company providing separate account management solutions. He was also the Vice President of Business Development and Marketing at DESoFT, an internet startup company acquired by Merrill Lynch that developed online real-time brokerage systems for retail brokerage firms.

John started his career in healthcare performing research on guidance systems for robotic surgery at IBM T. J. Watson Research Center. He also conducted research on virtual reality systems for NASA’s Neurolab Space Project and on tools for laparoscopic surgery at the University of Tokyo. Most recently, he was the head of the Technology Practice in Goldman Sachs’ Private Equity Group investing in healthcare and technology. John received a B.S. and an M.S. in Computer Science and Electrical Engineering from the Massachusetts Institute of Technology and an MBA from College des Ingenieurs in France.

Website MedHelp
Twitter @medhelppulse

Bunny Ellerin

President, NYC Health Business Leaders

Bunny is co-founder of NYC Health Business Leaders, launched in 2009 to increase the visibility of NYC as a thriving center of healthcare innovation and excellence. The group provides healthcare leaders with access to thought-provoking ideas and people through its inspiring, timely and intellectually rich programming. Bunny is also CEO of Ellerin Health Media, a consultancy that helps companies shape their digital, social and mobile strategies to improve consumer and professional health experiences. Previously Bunny was a Managing Director at InterbrandHealth, a leading global brand consultancy (part of Omnicom) where she led the Research and Analytics division and spearheaded the firm’s efforts in the digital arena. Prior to joining Interbrand, Bunny worked with a number of venture-back healthcare companies, including TCTMD, the first online community for interventional cardiologists. This is where she first witnessed the power of the Internet in influencing behavior. Bunny received a BA in Political Science from Columbia University and an MBA from Harvard Business School.
Website NYC Health Business Leaders
Twitter @nychbl  @BunnyEllerin

Margaret Fontana

Interactive Media Strategist at Meridian Health

Margaret Fontana has been been a team member with Meridian Health since 2009, hired as the social media strategist, a newly created position for MH. Margaret developed a strong social media strategy for Meridian Health, which has since won two major awards in ‘Best Social Media in Health Care’ and ‘Best Use of Social Media Strategy’ in 2011 and 2012. Margaret is now the Interactive Media Strategist for Meridian Health where she manages Web, Interactive and Social Media. Margaret comes from a broadcast media background as a producer and writer for human interest talk shows and the Discovery Channel.
Website Meridian Health
Twitter @MeridianNJ    @margfontana

Robbie Freeman RN

Robbie Freeman, RN-BC

Medical-Surgical Nurse at Beth Israel Medical Center

Robbie Freeman, RN-BC is a Medical-Surgical Nurse at Beth Israel Medical Center. A 2009 graduate of the Phillips Beth Israel School of Nursing, Robbie is the founder of Nurse Net- a free, interactive nursing application available for the iPhone, iPad and iPod touch. Nurse Net launched on November 7th, 2011 and enjoyed immediate success with over 20,000 downloads and several glowing reviews. Robbie’s app has been covered by various media outlets including The Daily News, Nursing Spectrum and Nurse.com. Robbie holds the title of 2011 Novice Nurse of the Year from both the 1199 SEIU Nurse of Distinction Awards and the Beatrice Renfield Circle of Excellence Awards. Robert also has a passion for humanitarian work and has volunteered on medical missions to developing countries, such as Kenya and Honduras.
Website Nurse Net on iTunes
Twitter @Nurse_Net_App

Jessie C. Gruman, Ph.D.

Jessie C. Gruman, Ph.D.

President, Center for Advancing Health

Jessie Gruman is president of the Center for Advancing Health, a nonpartisan, Washington-based policy institute founded in 1992 and supported by foundations and individuals to work on patient engagement. Dr. Gruman draws on her own experience of treatment for four cancer diagnoses, surveys, peer-reviewed research and interviews with patients and caregivers as the basis of her work to describe – and advocate for policies and practices to overcome – the challenges people face in finding good care and getting the most from it. She has worked on this same set of concerns in the private sector (AT&T), the public sector (National Cancer Institute) and the voluntary health sector (American Cancer Society). She holds a B.A. from Vassar College and a Ph.D. in Social Psychology from Columbia University. She was honored by Research!America for her leadership in advocacy for health research and received honorary doctorates from Brown, Carnegie Mellon, Clark, Georgetown, New York, Northeastern, Salve Regina, Syracuse and Tulane Universities, and the Presidential Medal of the George Washington University. She is a fellow of the Society for Behavioral Medicine and a member of the American Academy of Arts and Sciences, the Council on Foreign Relations and the New York Academy of Medicine.
Website Center for Advancing Health
Twitter @jessiegruman

Kathleen Kearns

Kathleen Kearns

Senior Vice President, External Affairs and Development for Continuum Health Partners

Kathleen McGovern Kearns is the senior vice president, external affairs and development for Continuum Health Partners, the parent company of Beth Israel Medical Center, St. Luke’s-Roosevelt Hospital Center, and The New York Eye & Ear Infirmary The system is the sixth largest private employer in New York and represents more than 25% of all hospital admissions in the City. In her role at Continuum, Ms. Kearns is the executive responsible for all aspects of marketing, public affairs and fundraising.

Ms. Kearns is the chairman of the Workforce Investment Board of the City of New York, to which she was appointed by NYC Mayor Michael Bloomberg. She is a past president of the Healthcare Public Relations and Marketing Society of Greater New York. An MBA graduate of the Lubin Graduate School of Management of Pace University, Ms. Kearns received her bachelor’s degree from the College of Communication of Boston University.
Website Continuum Health Partners

Shelly Lowe

Multiple Sclerosis patient leader

Shelly Lowe was diagnosed with Multiple Sclerosis in 2007. She is a Volunteer Community Leader for MedHelp’s Patient-to-Patient Multiple Sclerosis Forum.

Howard Luks, MD

Howard J. Luks, MD

Chief, Sports Medicine and Arthroscopy University Orthopedics PC

Dr. Luks currently serves the as the Chief of Arthroscopy, and Sports Medicine and Orthopedics at New York Medical College and Westchester Medical Center. He is also a principal at HJL20 and Symplur to assist healthcare professionals transition to a meaningful digital or social media presence.

He thoroughly embraces the engaged patient movement and uses his social presence to educate patients about their disease process and the most up-to-date recommendations available. Their treatments are individualized to suit their needs, goals and quality of life. “I do not treat MRI findings… I treat patients. I do not treat people as a disease.. I treat them as a person. My social presence enables me to humanize my practice and share my knowledge beyond the 4 walls of my office in ways never available previously.”
Twitter @hjluks

Katie Malbon, MD

Assistant Professor at Mount Sinai Adolescent Health Center

Katie Malbon MD is an Assistant Professor at Mount Sinai Adolescent Health Center, New York, where she provides medical care for underprivileged youth, largely from East Harlem and the South Bronx. The clinic is a non-profit clinic affiliated with Mount Sinai Hospital serving approximately 12,000 patients annually. Patients are 10-24yo and can attend the clinic without parental consent and without health insurance or payment. Katie is a UK trained Pediatrician. She worked in the UK for 10 years prior to coming to New York in 2007, to specialize in the area of Adolescent Medicine. She has a particular interest in reproductive health and teenage pregnancy. In January 2010 she established “Text in the City’, a pilot text messaging program for patients attending the clinic. This program enables adolescents to have immediate access to health education and advice at their finger-tips, and in turn hopes to achieve a reduction in the burden of sexually transmitted infections and teenage pregnancies.
Website Text in the City
Twitter @TextintheCityNY

Bill Moschella

CEO, eVariant

Bill Moschella is the Co-Founder and CEO of eVariant, a cloud-based SaaS company that offers a 2-way communication platform for patients, providers and the organizations that serve them. Prior to starting eVariant, Bill spent 15 years as a consultant to companies ranging from start-ups to Fortune 50 companies, including several healthcare organizations. One aspect of Bill’s consulting work in healthcare has been to examine patient and billing code processes and other types of data that are unique to the industry. Working with a team of developers, Bill has designed software programs specifically for healthcare organizations. He has been a featured speaker at national conferences and is a contributing author for health-related industry publications.
Website eVariant
Twitter @MyHealthConnect

Mike Sevilla, MD

Mike Sevilla, MD

Family Physician, Blogger

Mike Sevilla, MD is a Family Physician in full time private practice in a small town in Northeastern Ohio. He started his social media life in 2006 as “Doctor Anonymous” and now has rebranded himself as the creator of the “Family Medicine Rocks” website and podcast. Dr. Sevilla holds an academic appointment of Clinical Assistant Professor of Family Medicine at the Northeast Ohio Medical University.
Website Family Medicine Rocks
Twitter @drmikesevilla

Farris Timimi, MD

Medical Director, Mayo Center for Social Media

Farris Timimi, MD, is an Assistant Professor of Medicine at the Mayo Clinic College of Medicine, and a Consultant in Cardiovascular Diseases and Internal Medicine at the Mayo Clinic. He serves as Medical Director for the Mayo Clinic Center for Social Media. He also serves as the Director of the Cardiology Education Clinic; as Cardiology Physician Education Coordinator for the Internal Medicine Residency and as the Program Director for the Advanced Heart Failure and Transplant Fellowship Program. In addition, Dr. Timimi is the physician lead for the Division of Cardiovascular Disease One Voice initiative, as well as the institutional lead for patient-family advisory councils.

Dr. Timimi received his bachelor’s and medical degrees from East Tennessee State University. He completed his internship and residency in Internal Medicine at Washington University in St. Louis, Missouri; his fellowship in Cardiovascular Medicine and Interventional Cardiology at Brigham and Women’s Hospital, Harvard Medical School; and a separate fellowship in Interventional Vascular Radiology, Vascular Medicine, and Vascular Ultrasound at Mayo Clinic.
Website Mayo Clinic Center for Social Media
Twitter @MayoClinic @FarrisTimimi

Felasfa Wodajo, MD

Senior & mHealth Editor, iMedicalApps; Tumor Surgeon in metro Washington, D.C.

Felasfa Wodajo, MD is Senior & mHealth Editor and member of the founding team at iMedicalApps. He leads the creation of content related to mobile health technology, mHealth research, wireless health devices and mobile software for direct patient care. This is presented at iMedicalApps.com/mHealth.

He is a bone and soft tissue tumor surgeon (orthopedic oncologist) in the Washington, DC metro region where he currently serves as Medical Director of Musculoskeletal Oncology at Virginia Hospital Center in Northern Virginia. His practice is limited to benign & malignant bone and soft tissue tumors in adults and children. He recently completed a textbook on bone & soft tissue tumors titled Visual Guide to Musculoskeletal Tumors.
Website iMedicalApps.com/mHealth   OrthoOnc
Twitter @iMedicalApps @OrthoOnc